Companies that make sugar-sweetened beverages (SSBs) like soda/pop, energy and performance drinks, fruity drinks and sweetened juices aren’t really telling you how much sugar is in their products and the health consequences linked to that sugar. Instead they associate their brands with athleticism, energy, and strength. On top of that, they specifically market to Black and Latinx youth through social marketing, celebrity influencers, prizes, and Hip-Hop culture.
Black and brown youth see more ads about these products than other youth. This leads Black and brown youth to consume more of these beverages and ultimately, overconsume sugar. The extra added sugar leads to many health issues including Type 2 Diabetes.
Learn more about the importance of drinking water at Be Ready Be Hydrated.